OUR GRATEFUL DEAD STORY
We are beyond thrilled to be collaborating with the Grateful Dead. The music and spirit of the Grateful Dead have influenced our core principles, been a source of inspiration, and kept us true to our main mission of social responsibility.
That’s me, Nathan, the founder of North Coast Organics sporting my hand dye on the sidewalk out front of the Grateful Dead house on Ashbury. Just days prior I had counted my summer earnings, cajoled a buddy, and made the pilgrimage to San Francisco just before the Fall semester of 1999. I still remember blastin Estimated Prophet as we crossed the California line for the first time.
I just missed out on seeing the actual Grateful Dead at Deer Creek in the summer of 1995 but made it a point to catch Phil Lesh & Friends several times in 1999 and have been “On the Bus” ever since. I have seen countless post Jerry shows (Phil & Bobby at the first Roo, Dead Heads for Obama, & Fare Thee Well are highlights) and had an ever evolving relationship with this band.
In the strangest of places you get shown the light. North Coast Organics began here but it wasn’t until 20 years later that I am realizing it. Reflecting back, it was this adventure that began the permeation of the unofficial Dead Head motto – Be Kind – throughout my worldview and practices.
In the 2 years after this trip, became a veg-head, started supporting organic agriculture, became environmentally conscious, engaged politically in anti-war activity, began donating my time/money, adopted a minimalist lifestyle, and started cleaning my body and house with only things that I would eat.
Mindfulness is the corner stone of the ethics and mission of our 100% natural, handmade, small batch body care company. We are hardworking, authentic, independent and true to ourselves. If we ever get confused, we just do what Jerry asked us to do and we listen to the music play.
